Color Swatches

Color is used to create a stronger connection with our brand, define interactions and aid in way finding. Avoid overwhelming the page with too many colored elements. Visit the Dell Technologies brand website, https://brand.delltechnologies.com/color/, for more information on the current brand colors.

Current Brand Colors

Dell Technologies Brand Elements

#ffffff White
#000000 Black
#444444 Carbon
#808080 Gray
#c8c9c7 Granite
#eeeeee Quartz
#0076ce Dell Blue
(primary, link)
#00447c Midnight
(core, hover link)
#41b6e6 Light Blue
(core)
#6e2585 Purple
(accent)
#b7295a Berry
(accent)
#ee6411 Orange
(accent)
#ce1126 Red
(accent)
#6ea204 Green
(accent)
#f2af00 Yellow
(accent)

Legacy Colors

These legacy colors should not be used for new experiences as they are now obsolete and the current brand color palette should be used. The legacy colors are only available to support legacy experiences that have not yet migrated to the new brand colors.

#ffffff White
#000000 Black
#444444 Carbon
#767676 Moon
(placeholder, disabled text)
#808080 Dell Gray
#aaaaaa Granite - Old
#cccccc Ash
(divider, border)
#eeeeee Quartz
#f9f9f9 Mist
(background)
#00447c Midnight
(hover link)
#006bbd Sea Blue
(link)
#007db8 Dell Blue - Old
(primary)
#cce5f1 Sky
(hover highlight)
#edf9ff Cloud
(highlight selected)
#ffffc9 Alert Yellow
(alert)
#42aeaf Teal

#6e2585 Purple

#b7295a Berry

#ce1126 Red

#d74324 Coral

#ee6411 Orange

#f2af00 Yellow

#6ea204 Green

#c1d82f Chartreuse