Banners

Banners are typically placed at the top of the page to convey an important marketing message or drive users to a primary task.

Hero Banner

Required Headline:

  • Sentence case.
  • Closing punctuation is optional.
  • 40 characters max, including spaces (English only).

Required Subhead:

  • Sentence case.
  • Always use closing punctuation.
  • 100 characters max, including spaces (English only).

Buttons:

  • At least one and no more than three.
  • Production test 704 validated that three CTAs within the hero banner outperform a single CTA, or even two CTAs, when the three CTAs navigate to segment-specific destinations (For Home / For Work) or primary use cases for the topic (ex: Deals).

Optional Event Title:

  • Sentence case.
  • 1 line max.

Optional Legal Text:

  • Sentence case.
  • No character count limitation.

Image Creation:

  • 1400px x 472px
  • .JPG / maximum 150 KB.
  • Name it according to  Search Engine Optimization standards.
  • Do not include any text, numbers or characters baked into the image file to be exported. All such characters must be rendered on top of an image as actual text.
  • When creating the image, keep in mind that the right side will be visible on larger breakpoints (due to an overlaid container on the left), whereas the entire image will be visible on smaller breakpoints (due to the overlaid container moving beneath the image).
  • Logos or badges must be placed in the top right to ensure that they are never cropped out.

Localization:

  • In right-to-left languages, the order and alignment of sub-components within the banner is reversed.

Die Cut Banner

  • Used for contextual, relevant or general marketing message for the content immediately preceding it.
  • The die cut banner is always full width, has no image, and uses one or two text links.
  • Text area may contain centered text up to 140 characters including spaces and calls to action.

Localization:

  • In right-to-left languages, the order and alignment of sub-components within the banner is reversed.

Mosaic

  • A grouping of cards arranged in a grid, with flexible width gutters between them, serving a similar purpose to a hero banner carousel (i.e. with all carousel banners exposed simultaneously).
  • The layout of the mosaic cards cannot change.
  • Each mosaic card should include a title link, description paragraph and full-bleed image.
  • On SM and XS, the mosaic transforms into a carousel.

Localization:

  • In right-to-left languages, the order and alignment of sub-components within the mosaic is reversed.

Do's and Don'ts

Banner Width

Hero Banners and Die Cut Banners should be fluid to the edges of the browser window, rather than being constrained to the grid within a 12-column container.

Types

Mosaic

Use Mosaic when you want a user to slow down and take more time on the page, as opposed to skimming. The Mosaic banner consists of an arrangement of the content teasers which cannot change and must be full-bleed images with a title, description and CTA. Everything is required within the mosaic banner, and nothing is optional.

Mosaic

Variants

Common Button Labels and Usage

Title case, 2-3 words maximum.
Do not combine actions in a label (exception: "Customize & Buy").
If standard labels don't fit the button's purpose, align label with the task the user is attempting.

Please refer to the Dell Technologies branding website, https://brand.delltechnologies.com/faq/#voice, for further information regarding call-to-action labels and usage.

Button Label:
Corresponding Action:
Add to Cart
Search
Cancel
Save
Edit
Delete
Continue
Next/Previous
Submit
Select
Sign In/Sign Out
View Details
Ok/Cancel
Learn More
Close
Takes users to Cart page, with item added
Used for search buttons
Takes users back to entry point for a task
Used to save an item
Navigates users to change an item
Deletes an item on the page, usually with a verification step
Used as progression
Used as forward and backward navigation (Next is primary, Previous is secondary)
Used to submit a task or info
Used for choosing items in a task flow
Authentication standard, for consistency do not use Log In/Log Out or Signin/Signout
Used instead of “Select” in cases of product details or within learn content
For use in modal verification steps when more specific CTAs will not fit due to space
Used to link users to more learning content or contextual help
Used within modal windows

Hero Banner

Hero Banner (Default)

<section class="dds__hero-banner" aria-labelledby="hero1"> <a href="https://www.dell.com/" role="none" tabindex="-1"> <img class="dds__card-img-top dds__img-fluid" src="http://placehold.it/2800x944?text=2800%20X%20944" alt=""> </a> <div class="dds__container"> <div class="dds__card-body"> <a href="#" class="dds__d-block" aria-label="A useful link description goes here"> <h2 id="hero1" class="dds__text-primary">Lorem ipsum dolor sit amet consectetur.</h2> <h5>This is a sample subheading for placement only. This is a sample subheading for placement only. </h5> <p>Sample legal text for placement only.</p> </a> <div class="dds__banner-btn-ctnr"> <a href="#" class="dds__btn dds__btn-primary dds__mb-2" aria-label="A useful link description goes here">Sample CTA One</a> <a href="#" class="dds__btn dds__btn-primary dds__mb-2" aria-label="A useful link description goes here">Another CTA</a> <a href="#" class="dds__btn dds__btn-primary dds__mb-2" aria-label="A useful link description goes here">Still Another CTA</a> </div> </div> </div>
</section>

Hero Banner with Optional Legal Text

<section class="dds__hero-banner" aria-labelledby="hero1"> <a href="https://www.dell.com/" role="none" tabindex="-1"> <img class="dds__card-img-top dds__img-fluid" src="http://placehold.it/2800x944?text=2800%20X%20944" alt=""> </a> <div class="dds__container"> <div class="dds__card-body"> <a href="#" class="dds__d-block" aria-label="A useful link description goes here"> <h2 id="hero1" class="dds__text-primary">Lorem ipsum dolor sit amet consectetur.</h2> <h5>This is a sample subheading for placement only. This is a sample subheading for placement only. </h5> <p>Sample legal text for placement only.</p> </a> <div class="dds__banner-btn-ctnr"> <a href="#" class="dds__btn dds__btn-primary dds__mb-2" aria-label="A useful link description goes here">Sample CTA One</a> <a href="#" class="dds__btn dds__btn-primary dds__mb-2" aria-label="A useful link description goes here">Another CTA</a> <a href="#" class="dds__btn dds__btn-primary dds__mb-2" aria-label="A useful link description goes here">Still Another CTA</a> </div> </div> </div>
</section>

Hero Banner with Optional Event Title

<section class="dds__hero-banner" aria-labelledby="hero2"> <a href="https://www.dell.com/" role="none" tabindex="-1"> <img class="dds__card-img-top" src="http://placehold.it/2800x944?text=2800%20X%20944" alt=""/> </a> <div class="dds__container"> <div class="dds__card-body"> <a href="#" role="none" tabindex="-1"> <h4>Sample Event Title</h4> <h2 id="hero2" class="dds__text-primary">Lorem ipsum dolor sit amet consectetur.</h2> <h5>This is a sample subheading for placement only. This is a sample subheading for placement only. </h5> </a> <div class="dds__banner-btn-ctnr"> <a href="#" class="dds__btn dds__btn-primary dds__mb-2">Sample CTA One</a> <a href="#" class="dds__btn dds__btn-primary dds__mb-2">Another CTA</a> <a href="#" class="dds__btn dds__btn-primary dds__mb-2">Still Another CTA</a> </div> </div> </div>
</section>

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The W3C Web Accessibility Initiative (WAI) develops standards and support materials to help you understand and implement accessibility.

Please follow the best practices for banner landmarks from WAI-ARIA authoring practices 1.1.

Please also refer to these recommendations for banners from WAI-ARIA 1.1.

You may refer to this example of a banner landmark from WAI-ARIA practices 1.1.

You may also refer to these tutorials for page regions from Web Accessibility Tutorials.