A carousel enables a user to cycle through a queue of related images, cards or other items. The experience is generally more consumable and engaging, and less intimidating, because only one item from the set is in view at a time.

Banner Carousels

Banner carousels are used for displaying a collection of banners or images one at a time through either auto-rotation or user interaction. The order of items should be based on priority, with the most important item in position one or two.

  • Maximum 3 total images in the carousel.
  • Previous/Next arrows are optional.
  • Auto-rotation behavior is optional. Auto-rotation is suspended, until the page is reloaded, when the user interacts with any carousel control.
  • A row of either buttons or carousel indicators, beneath the image area, is recommended to assist the user with understanding how much content is in the collection while also providing a means to cycle the content.
  • Image heights, from one carousel slide to the next, should be consistent to avoid undesired "position jumping" during a slide transition.

See the Banners page for more information about banner creation.

Filmstrip Carousels

See product stacks for more information about product stack carousels.

Used for a collection of content with varying dimensions, such as cards with different content length.

Several items are shown at once on larger breakpoints, while only one is shown at a time on smaller breakpoints.

Items are cycled using chevron < > buttons at either end of the component, either one item at a time, or one "page" worth of items at a time.

UX best practices still recommend a maximum of 8 items in the collection because users generally don't consider options sets larger than this.

If there are more than 8 items in the carousel, display text above the carousel (right-aligned) that indicates the visible set in relation to the total number in the collection (e.g. "Viewing 5-8 of 12").

Touchscreen Interaction

Swipe to the left across the carousel content in order to cycle to the next item/set, and swipe to the right to cycle to the previous item/set.

Do's and Don'ts



Common Button Labels and Usage

Title case, 2-3 words maximum.
Do not combine actions in a label (exception: "Customize & Buy").
If standard labels don't fit the button's purpose, align label with the task the user is attempting.

Please refer to the Dell Technologies branding website,, for further information regarding call-to-action labels and usage.

Button Label:
Corresponding Action:
Add to Cart
Sign In/Sign Out
View Details
Learn More
Takes users to Cart page, with item added
Used for search buttons
Takes users back to entry point for a task
Used to save an item
Navigates users to change an item
Deletes an item on the page, usually with a verification step
Used as progression
Used as forward and backward navigation (Next is primary, Previous is secondary)
Used to submit a task or info
Used for choosing items in a task flow
Authentication standard, for consistency do not use Log In/Log Out or Signin/Signout
Used instead of “Select” in cases of product details or within learn content
For use in modal verification steps when more specific CTAs will not fit due to space
Used to link users to more learning content or contextual help
Used within modal windows