Dividers & Containers

Dividers indicate changes in subject matter within the same page.

Containers bring emphasis to important content.

Divider usage:

  • Break up horizontal content that is not visually different enough to distinguish itself from neighboring content.
  • Provide a rhythm while browsing vertical content.
  • Add emphasis to specific tasks or information by tightly pairing dividers around small but important chunks of data.

Container usage:

  • Use containers sparingly, because too many containers on a page causes excess noise.
  • Use container color wisely so there aren't too many colored containers on one page.
  • Avoid putting the entire page content in a container.

Do's and Don'ts



Common Button Labels and Usage

Title case, 2-3 words maximum.
Do not combine actions in a label (exception: "Customize & Buy").
If standard labels don't fit the button's purpose, align label with the task the user is attempting.

Please refer to the Dell Technologies branding website, https://brand.delltechnologies.com/faq/#voice, for further information regarding call-to-action labels and usage.

Button Label:
Corresponding Action:
Add to Cart
Sign In/Sign Out
View Details
Learn More
Takes users to Cart page, with item added
Used for search buttons
Takes users back to entry point for a task
Used to save an item
Navigates users to change an item
Deletes an item on the page, usually with a verification step
Used as progression
Used as forward and backward navigation (Next is primary, Previous is secondary)
Used to submit a task or info
Used for choosing items in a task flow
Authentication standard, for consistency do not use Log In/Log Out or Signin/Signout
Used instead of “Select” in cases of product details or within learn content
For use in modal verification steps when more specific CTAs will not fit due to space
Used to link users to more learning content or contextual help
Used within modal windows