Product Stack

A vertical stack of individual elements that provides details about a product or offering based on its location within the purchase path. A product stack is rules-based and has a specific order in which elements should appear, with some of them being required.

Product stacks are ever evolving components. We recommend that you communicate with individual product teams to understand how they are using their product stacks.

A product stack displays curated, at-a-glance details about a product or offering.

Several stacks are shown at once on larger breakpoints, while fewer are shown on smaller breakpoints.

Items are cycled using Previous and Next buttons that appear both preceding and following the carousel stacks.

A label "X-Y of Y" adjacent to the Previous and Next buttons indicates which stacks are in view.

As screen width narrows, less stacks become visible and the right-most stack clips at the right edge of the container. A horizontal scroll bar is introduced for accessing the overflow content.

For additional rules and guidelines, please see the product stack guide.

Do's and Don'ts

Common Button Labels and Usage

Title case, 2-3 words maximum.
Do not combine actions in a label (exception: "Customize & Buy").
If standard labels don't fit the button's purpose, align label with the task the user is attempting.

Please refer to the Dell Technologies branding website,, for further information regarding call-to-action labels and usage.

Button Label:
Corresponding Action:
Add to Cart
Sign In/Sign Out
View Details
Learn More
Takes users to Cart page, with item added
Used for search buttons
Takes users back to entry point for a task
Used to save an item
Navigates users to change an item
Deletes an item on the page, usually with a verification step
Used as progression
Used as forward and backward navigation (Next is primary, Previous is secondary)
Used to submit a task or info
Used for choosing items in a task flow
Authentication standard, for consistency do not use Log In/Log Out or Signin/Signout
Used instead of “Select” in cases of product details or within learn content
For use in modal verification steps when more specific CTAs will not fit due to space
Used to link users to more learning content or contextual help
Used within modal windows