Progress Indicators

Provides continuous feedback regarding the progress of an operation.

Progress indicators provide users continuous feedback regarding the progress of an operation. The visual element helps the user understand something is happening and makes the action feel faster and more responsive.

A progress indicator bar should be used when the completion status can be estimated in real-time. The bar gradually fills with color as the operation progresses.

A loading indicator animation should be used when the completion status cannot be estimated, or when a visual element is updating. The animation reinforces that the operation is occurring.

Some operations can be controlled by the user. In these cases, the user controlled progress indicator is accompanied by options such as Cancel or Pause. Such controls appear beneath the bar and are left-aligned.

Do's and Don'ts



Common Button Labels and Usage

Title case, 2-3 words maximum.
Do not combine actions in a label (exception: "Customize & Buy").
If standard labels don't fit the button's purpose, align label with the task the user is attempting.

Please refer to the Dell Technologies branding website,, for further information regarding call-to-action labels and usage.

Button Label:
Corresponding Action:
Add to Cart
Sign In/Sign Out
View Details
Learn More
Takes users to Cart page, with item added
Used for search buttons
Takes users back to entry point for a task
Used to save an item
Navigates users to change an item
Deletes an item on the page, usually with a verification step
Used as progression
Used as forward and backward navigation (Next is primary, Previous is secondary)
Used to submit a task or info
Used for choosing items in a task flow
Authentication standard, for consistency do not use Log In/Log Out or Signin/Signout
Used instead of “Select” in cases of product details or within learn content
For use in modal verification steps when more specific CTAs will not fit due to space
Used to link users to more learning content or contextual help
Used within modal windows