Global Brand and Dell Digital partner closely to ensure we deliver seamless experiences for our customers, whether they’re engaging offsite with our marketing or onsite in the Dell.com ecosystem. Our corporate Brand Guidelines and the DDS complement one another. There’s ongoing effort by our teams to bring these systems closer together.
You’ll find high-level information on our Corporate Brand Guidelines below. For more details, Dell team members can visit the Global Brand SharePoint. These guidelines should be used for external and internal corporate, marketing, and communications materials—such as advertisements, presentations, videos, emails, illustrations, banners, and social media content.
Foundations
We use a tone-on-tone color theory where you can choose between blue, green, purple and red color families. For Dell.com, please choose DDS colors that align closest to the brand colors used for marketing assets.
Roboto is our corporate font for marketing and Dell.com. Team members should use Arial for everyday work.
Imagery
Product photos highlight features using dynamic angles and clear focus to showcase form and function.
Real people in authentic environments is the foundation for lifestyle photography.
We use simple lines and shapes so meaning is clear.
Brand ID
Dell Technologies is our one and only logo.
Favicons are webpage icons that help users quickly identify our brand.