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Brand Guidelines

Use Dell’s corporate brand guidelines to create external and internal corporate, marketing, and communications materials—such as advertisements, presentations, videos, emails, illustrations, banners, and social media content.


Details on our brand elements and guidelines can be accessed from the cards below. Note that you will be leaving the Dell Design System website and going to Dell Technologies Brand website


Foundations

Color

We have brand-approved colors to use.

Typography

Replica, Roboto, and Arial are our fonts.

Voice

Brand voice reflects our personality traits.

Imagery

Product photography

Products are core to our brand.

Lifestyle imagery

Infuse life in our brand with imagery.

Icons and illustrations

These elements help communicate our brand.

Brand elements

Logos

Dell Technologies is our unified logo.

Favicon

Favicons are webpage icons that help users quickly identify our brand.