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Company Brand Guidelines

Use our corporate brand guidelines to create external and internal corporate, marketing and communications materials – such as advertisements, presentations, videos, emails, illustrations, banners, and social media content.

Brand elements and guidelines

Details on our brand elements and guidelines can be linked to from the tiles below. Please note that by accessing the below links, you will be leaving the Dell Design System website and going to Dell Technologies Brand website.


Dell Technologies is our unified logo.


We have brand-approved colors to use.


Replica, Roboto, and Arial are our fonts.


Brand voice reflects our personality traits.

Product photography

Products are core to our brand.

Lifestyle imagery

Infuse life in our brand with imagery.

Icons & illustrations

These elements help communicate our brand.